Seventh Generation / The Healthy Way

We believe a name is more than just something you call your company - it's something you should live by. That's why we call ourselves Seventh Generation. It's a name that embraces not only who we are and what we stand for today, but our hopes for the future as well. The name was suggested to us in 1988 by a Native American employee. We were looking for something that fit our new company, its catalog, and our mission, and she suggested we draw our inspiration from the Gayaneshakgowa, the Great Law of Peace of the Hau de no sau nee, the Six Nations Iroquois Confederacy. Providing wisdom to its people and the inspiration for our own country's constitution, the Gayaneshakgowa says that "in our every deliberation we must consider the impact of our decisions on the next seven generations." That idea embodied everything we believe: that the environment is only temporarily entrusted to us and our actions upon it will affect it well into the future. And so our name was chosen, a name that reflects not only our philosophy but our dream of restoring and protecting the earth for our children and all who will follow in our path.

Seventh Generation products we carry:

Liquid Laundry Detergent, HE, Lavender